9/4/2023 0 Comments Realtimes activate![]() On the page that opens, enter the following details: Display & Video 360 will ensure that line items using the trigger will begin spending within seconds of when you turn the trigger on for manual triggers or when in-game events happen in real-time for sports triggers.Ĭreate and activate triggers Step 1: Create a new trigger in your advertiserįrom your advertiser, expand Resources in the left menu and click Triggers. Here’s an overview of how to set up a campaign with real-time triggers:Īssign the trigger to at least one active line item.Īctivate the trigger. A player scores 30+ points in any game over a 1-month period.A team scores 100+ points in any game over a 3-month period.Sports triggers are available for soccer (English Premier League, La Liga, and UEFA Champions League), American football (NFL), and American basketball (NBA). Line items will automatically begin to spend when in-game events occur in real-time. Trigger line items to spend based on sporting events. Drive mass awareness by triggering a line item to spend as soon as your brand makes a major announcement.Align your brand with a tentpole event by triggering a line item to spend when a certain category is presented at an awards show.Amplify the impact of a sponsored TV show by triggering a line item to spend when the show begins.You’ll need to manually turn the trigger on for line items to begin spending. Trigger line items to spend based on a manual signal. Short bursts of spend focused around specific moments: Triggers will cause a line item to spend for anywhere from 15 minutes to 6 hours after an event occurs in real-time. Line items using real-time triggers, on the other hand, are instantly activated and begin spending at their full potential within minutes. Instant activation and accelerated delivery: For standard line items, it can take several minutes for the line item to become active and several days for spend to ramp up fully based on bidding and pacing behavior. There are several unique features in the delivery of campaigns that use real-time triggers: Triggers can help you increase brand awareness with high impact, scaled blast campaigns. These signals instantly trigger the launch of your campaign and accelerate delivery so you only spend when the signal is relevant to your brand and customers. Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with real-world signals such as sports events.
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